Episode 24 - Interview with Karin Reed
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Karin M. Reed is the CEO and Chief Confidence Creator of Speaker Dynamics, a corporate communications training firm, featured in Forbes. While speaking through a webcam might be new to much of the world, Karin has been teaching business professionals how to be an effective communicator on-camera for nearly a decade.
She translated her experience as an Emmy-award-winning broadcast journalist and on-camera spokesperson into a methodology called the MVPs of On-Camera Success™. Karin and her team have been the chosen training partners for some of the world’s most recognized companies and most respected academic institutions in the world – from Nike to Lenovo, from Duke University to the Graduate School of Business at Stanford.
Karin’s first book, “On-Camera Coach: Tools and Techniques for Business Professionals in a Video-Driven World,“ was a #1 Hot New Release in Business Communications on Amazon in 2017. Her second book, “Suddenly Virtual: Making Remote Meetings Work” debuts on March 9th and is written with Dr. Joseph Allen, one of the foremost thought leaders in meeting science. It’s designed to provide research-based best practices for making the most of virtual meetings with video at their core.
In this episode, we spoke about how to be a better communicator on camera, setting the standards for your organization and leading effectively through the lens. Karin shares some key takeaways related to your virtual meeting success.
Karin believes that being intentional about keeping people engaged can bring you success in virtual meetings. One of the most important things to remember about being in camera is to treat the camera as if it were the person you’re speaking to.
in order to do this effectively, you have to remember not to watch yourself on screen, and hiding self-view and engaging with the camera lens are easy ways to do that. The most draining aspect of being on camera is what she calls “surface acting” where you have to “appear” to be engaged, which is why everyone has felt “Zoom fatigue” at some point in the last year.
The science behind all this, as well as the techniques to overcome challenges in remote meetings (which can be applied to all situations), are discussed in detail in her new book. With the crisis being a “blessing” to her business, Karin shares her process of scaling up to help more people suddenly transition to virtual meetings.
Access her new book: “Suddenly Virtual: Making Remote Meetings Work”
Find out more about Karin on her website: www.SpeakerDynamics.com